Here are the five important Social Media Optimization Tips for your b2b marketing
1. Influence Your Online Reputation
Social media represents an open forum. Whether you participate or not — your industry, and probably your business, are being discussed online. You may not like it, but customers definitely have the power to share their opinions, and they do: the good, the bad and the ugly.
At a minimum, all businesses should monitor this conversation. This is a great way to “keep your thumb on the pulse” of your customers’ thoughts, feelings needs and desires.
If you’re new to social media, the best advice is to start small. Google Alerts, BlogPulse, and Technorati are a few examples of simple (and free) social monitoring tools.
2. Better Position Your Brand
If you are aware of b2b business directory or some b2b website then you can promote your business online with the help of these websites or directories.
3) Promotes your business @ social Media
Even if users aren't directly engaging with your brand online, social networks provide a significant opportunity to build B2B brand awareness, improve your market positioning, and increase purchase intent.
According to a recent eMarketer article, 70% of experienced social marketers track the number of brand mentions across social networks as a key marketing success metric.
A study conducted by DDB Worldwide and OpinionWay Research indicates that 36% of people who follow a brand on Facebook are more likely to purchase from that brand than before.
4. Engage Prospects & Customers
In addition to brand building, social networks are a great place to engage with prospects and customers.
This means that B2B marketers should use social media to interact with prospects earlier in their problem-solving cycles in order to demonstrate thought-leadership and expertise.
Another way for B2B marketers to engage with prospects is via highly-targeted social advertising channels. For example, LinkedIn’s DirectAds Program allows you to target professionals by industry, company size, seniority, job function, location and more.
While this type of ad targeting generates significantly fewer impressions and clicks than traditional PPC advertising (on Google, for example)… respondents tend to be much more qualified and many B2B marketers realize a superior ROI.
5. Improve Customer Service